Available for projects · Remote, worldwide
Faizul
Rahman.
Founder, What The CutsSocial Media Strategy, Content Creation and Account Management
I make video that stops the scroll: ads, product films, explainers and short-form reels for startups, D2C brands and founders, and I run the strategy and accounts behind them. Made with generative AI and real footage, then finished by hand: colour, pacing and sound.
- Brands
- 25+
- Videos
- 500+
- Impressions
- 2.5M+
Showreel · cuts from client work below
Experience across
Brand references reflect project experience and do not imply endorsement or an ongoing partnership. Trademarks belong to their owners.
Selected work
Reels, ads and films
for real brands.
Hover or tap any piece to watch it with sound.
All work shown was produced by me through What The Cuts. Brand assets and trademarks remain the property of their owners.
Services
One person. Every format
your content needs.
Each service runs through the same pipeline, so they slot together as one content package.
- 01
AI Video Ads & Campaign Films
Storytelling logic of film, produced with AI.
Best for D2C brands, startups and performance marketers
- 02
AI Product Visualisation
Studio-grade product visuals, no studio shoot.
Best for E-commerce, Amazon sellers and D2C products
- 03
Social & Performance Ads
Strategy, SEO and performance creative.
Best for Brands focused on reach, engagement and revenue
- 04
Talking-Head Explainers
Real shoots, AI visuals, or a mix.
Best for SaaS, healthcare, educators, founders and service brands
- 05
Meme & Trend Content
Culturally relevant, in your voice.
Best for Brands targeting Gen Z and social-first audiences
- 06
LinkedIn Ghostwriting
Clear, human, non-generic writing.
Best for Founders, consultants, marketers and professionals
- 07
Graphic Design & Ad Creatives
Scroll-stopping, on-brand, on and offline.
Best for Brands that need a consistent visual identity
- 08
Live-Action Production
Real talent, real locations.
Best for Premium brands, product shoots and campaigns
How it works
From brief to
publish-ready.
Five stages, one continuous line. Direction becomes script, script becomes material, material becomes finished work.
- 01
Discovery & Direction
Every strong asset starts with a sharp brief. We align on goals, audience and creative boundaries first, so production never has to guess.
You get: Creative brief - 02
Creative Blueprint
The brief becomes a build plan: narrative, scene flow, and a precise list of what gets generated, what gets shot and what gets reused.
You get: Shot plan - 03
Generation Sprint
Model runs are engineered from the approved visual language, producing variations for every scene instead of one-off outputs.
You get: Selects - 04
Post & Refinement
Craft takes over. Pacing, sound design and colour are shaped by hand until the cut feels intentional rather than assembled.
You get: Review cut - 05
Mastering & Release
Approved cuts become masters: correct ratios, captions, loudness and file hygiene, ready for every platform the work ships to.
You get: Masters
About
Creative direction meets new production possibilities.
I'm Faizul Rahman, founder of What The Cuts, an AI-first video production studio. I combine generative AI with traditional filmmaking craft: DaVinci Resolve colour grading, custom sound design and hands-on creative direction, and I handle social media strategy, content creation and account management for the brands I work with.
I never deliver raw AI outputs. Every project goes through a human finishing pass: colour, timeline pacing, multi-track audio and frame-level quality control.
“The camera didn’t vanish. It transformed. But human creative taste and storytelling instinct remain the true differentiator.”
Creative direction first
Tools serve the story and the brand. No AI gimmicks where simple human elegance works better.
Confidential by default
Pre-release products, founder narratives and brand guidelines are protected under NDA.
Cinematic polish
AI artifacts, flicker and plastic skin are removed in post with compositing, grain and bespoke audio.
Tools I work in
- DaVinci Resolve
- Premiere Pro
- After Effects
- ElevenLabs
- Adobe Firefly
- Higgsfield
- Flow AI
- Google Gemini
- ChatGPT
- Claude
- Suno AI
- Nano Banana
- Rêve AI
- Perplexity AI
- Affinity Suite
- Canva Enterprise
FAQ
Clear answers.
Do you work with brands outside India?
Yes. I work with brands, agencies and founders globally. All client communication, creative review and file delivery happen remotely. Time-zone coordination is managed from the brief stage.
How long does a typical project take?
Timelines depend on scope and complexity. AI-led projects are typically faster to turn around, while hybrid projects involving live-action shoots take longer due to crew and location coordination. I'll confirm a clear delivery timeline once your brief is locked.
What types of AI videos do you create?
Concept-driven AI commercials, studio-free 3D product showcases, explainer videos with AI avatars, UGC-style performance ad variations, and social media video series.
Can you accurately represent a real physical product?
Yes. I use reference photographs, 3D assets or hybrid camera shoots to keep exact product packaging, labels and geometry, without digital distortion.
Can AI production be combined with a real shoot?
Absolutely. My hybrid approach captures real people and products on location, then adds AI-generated scene extensions, virtual sets and visual effects.
Work with me
Have a brief, or just the start of an idea?
Share your goal, references, timeline and deliverables. I’ll recommend the right mix of AI, live action or hybrid production.
- WhatsApp+91 78679 98416
- Emailmadeby.whatthecuts@gmail.com
- Instagram@what_the_cuts
- LinkedInFaizul Rahman
- Pinterestmadebywhatthecuts
- Based in
Tamil Nadu, India · working remotely with clients worldwide